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Top 7 Ways to Succeed in the Business of Speaking

Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print free of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to me. Thank you.

______________________________________________

Top 7 Ways to Succeed in the Business of Speaking

How attractive are you as a speaker? Not, your looks, but your consistent ability to provide a quality presentation, attract clients, and be irresistibly attractive to meeting planners and speaker bureaus? Below are some useful tips that I learned while owning a national, professional speakers bureau for 13 years.

1. Presentation – do you have something interesting, inspiring, and useful to share with audiences? Be mindful of your voice (keep it deep and low pitched), your personality and attitude (positive), your tone (soft, loud. Encouraging as needed), your style, your vocabulary.

2. Connection – how quickly do you get to the core of your audience’s problems and challenges? Skip what is between their ears and go straight to their hearts.

3. Passion – do you love what you do? Develop a niche or specialty that you truly enjoy … and are good at.

4. Network – enhance your speaking career by networking with 50 or more other speakers. They become your referral sources. Join the National Speakers Association – a 4,000 member organization that holds conferences and has local chapters to help you with your marketing skills and networking. Call 480-968-2552 (Arizona)

5. Products – write a book, booklet(s), create audio tapes, video tapes, CD/ROM. Having products will catapult your speaking career and make you more valuable to your clients. This “passive” income is like having frosting on the cake.

6. Value added – become known as a value added speaker. Provide handouts, attend the cocktail reception before your program, stay after your speech, offer follow-up teleclasses, offer your consulting services, be a facilitator.

7. Hire a Coach – The Olympic Games remind us that a world-class athlete is surrounded by a number of people whose function is to keep him/her on track. No serious athlete or professional speaker would expect to progress very far without a COACH.

Speak and Touch the Heart

Presentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points.

Hours later the seminar is over. Seminars are informative but can be deadly.

Just give me the handout and I’ll read it at home!

It takes a dynamic presenter to step out from behind the lectern and shake up and motivate their audience.

Facts touch or mind, but it is the power that comes from stories that touch hearts.

Everybody loves a story. Stories give us insight life and human nature. They can make us laugh and they can make us cry. Story telling will go beyond the bullet points and will make a memorable impression on the heart that can change a life.

As a speaker, how can you use stories to give your presentation the impact that you desire:

• Tell inspirational stories to persuade, motivate or entertain. Use stories to illustrate the point you want to make. Try to find stories that are relevant to the audience. For example, for software engineers, tell a story about the young engineer who started a company in his garage and how Microsoft changed the world.

• Tell a story from your own experience. Make a habit of keeping a story journal and record your day’s experiences. You will have a rich supply of unique experiences to draw from to illustrate your point.

• Use gestures and acting techniques to bring your story to life. Don’t just tell your audience about a difficult client; get up and show them. Actions have a greater impact on the point you are making.

• Use description and dialogue. Take your audience into the story by using description and dialogue. Help them visualize and feel that they are part of the experience.

• Practice your story until it’s natural. Use the pacing and rhythm to communicate your message to your audience. Listen to a tape recording of yourself. Check how you have varied the tone of your voice and your speed to create the biggest impact in your story.

Remember it’s not about you; it’s about your audience. You have a great story and an important message to convey. By concentrating on your audience, you will become more confident and relaxed. This will result in your audience feeling comfortable and more receptive to your message.

How to Promote Your Keynote Speaker

Here are some tips from the National Speakers Association (NSA) on how to promote your keynote speaker:

• Tantalizing Titles
  
  Get off to a strong start by assuring the session has a catchy title, advises Certified Speaking Professional (CSP) Chris Clarke-Epstein. "Start with a short, spiffy and clever title followed by a subtitle that explains the benefit of the session."
  
  
  Successful brochures contain titles that capture attention but also immediately answer the question, "so what?" The subtitle should contain phrases such as "how to," "10 tips," "master five steps," etc.
  
  
  Most importantly, make sure the session matches the description. "Hold speakers responsible for delivering what they promise," says Clarke-Epstein.




• Work Your Web Site and Create a Buzz with E-Mail
  
  Familiarity breeds attendance, and your association's Web site is a great tool to introduce your professional speaker to your potential audience. NSA member Jeff Blackman, JD, CSP, offers the following tips to help you make the most your association's technologies.
  
  
  Post a detailed description of the session and the professional speaker on your site. Photos of the speaker in action are a good addition. You can also ask your keynote speaker to provide you with audio or video excerpts from a previous presentation to promote the program before the event. Be sure to provide your members with a link from your site to the keynote speaker's Web site. "Members can learn more about the speaker or obtain additional content before and after the program."
  
  
  When your event is over, Blackman also suggests posting audio or video excerpts from the session to reinforce the program's key points and educate members who were unable to attend.
  
  
  If your association has an online book or tape store, feature your keynote speaker's materials prior to the presentation. If you have a chat room or bulletin board, consider slating some time for your members to chat with your presenter. A professional speaker will use this opportunity to get to know your member's concerns and questions and will customize his or her speech accordingly. Your members will appreciate the opportunity to learn and participate.
  
  
  E-mail is another easy and inexpensive way to promote your event and your keynote speaker. Use it to remind your members to register. Send them links to information and online registration forms. Generate a pre-program buzz by sending an e-mail questionnaire to your members. The responses should go to the keynote speaker, who can reveal the findings during the presentation. Add a personal touch by having the presenter send a "welcome" message to each of your attendees.




• Word of Mouth
  
  One of the best ways to promote your keynote speaker is to get other members talking about them, according to professional speaker and former Olympian Vincent Poscente. Find out where your keynote speaker is going to be presenting between the time when you hire them and when they will be presenting for your group. Invite members of your board of directors or event committee to see the presentation when your speaker is in their city.
  
  
  Consider having the keynote speaker address your chapters. Often, a professional speaker will negotiate fees when you book them for a number of presentations. Chapter newsletter editors often need additional material for their newsletters, so look into submitting an article on or from your presenter. Send them flyers to distribute at local meetings. Chapters are often the heart of an association, so don't overlook their potential to spread the word about your presenter.




• The Write Stuff
  
  Chances are your presenter has written many articles on the subject at hand. You can also ask the keynote speaker to craft a customized article for your group or have a member of your staff conduct an interview. Not only do these articles make a great addition to your association's publication; they might also be a good fit for the publications of other industry-related associations you are building relationships with. Provide links to the articles on your Web site as well. This builds the keynote speaker's credibility and offers value-added information for your members.
  
  
  If your keynote speaker is published, use the professional speaker's book to build excitement for the presentation. You can give attendees the book when they register. For added panache, have a book waiting to greet members in their hotel room along with a welcome letter from your president. "Books can even be personalized…depending on the size of the group," says Blackman.




• The Media: Get Ready
  
  Gather everything you need to promote your keynote speaker to the media. Request that the speaker provide you with photos. They can be black & white or color, either head shots or action shots. Have the photo scanned and saved as a TIFF file. For Web publishing, 72 dots per inch will be fine. For print, save the image at 300 DPI.
  The keynote speaker should also provide you with a short biography and a brief write-up on the program including key points, what the attendees will learn and why the he or she is qualified to speak on the topic.
  
  
  Prior to the event, send a short news release to the calendar editors at local daily newspapers and industry-related publications. Invite key editors to attend the event and make sure they get a copy of the program and other promotional materials. Contact local print and broadcast media to arrange interviews for your speaker and your key association leaders.




• The Media: Get Set
  
  Find out when your keynote speaker is going to arrive and when they are available for interviews. Keep a close eye on the news the week of your event. Is there a way to tie your speaker's expertise into a current news peg? For instance, if your keynote speaker's area of expertise is technology, perhaps they can talk about the latest hacking scandal. If you want local media to cover the speech, you must determine the news angle and pitch it hard. Think about what events would generate good photos or visuals for television cameras. Make follow-up calls to make sure the journalists have the information you sent them. Find out if the speaker has a publicist or PR firm and if so, partner with them on generating publicity. You want to get exposure for your association as well as the event, so give your speaker some short key messages to prepare them to discuss your group.




• The Media: Go!
  
  On the day of the event, messenger packages to key media. Write a media alert telling them who, what, when, where and, most importantly, why their audience needs to know about your event and your keynote speaker. Add some goodies such as the keynote speaker's book, a video, a program and your association's press kit and stuff it all in an attractive portfolio, preferably one with your association's logo.
  
  
  Finally, be prepared for the media when they arrive on site. Have one of your staff or a trusted volunteer free to squire them around. Introduce them to the subjects they need for interviews. Have a good place in mind to conduct the interviews and take photos--try to get your association's name or logo in the background.




• The Party's Over
  
  Professional speakers know that a program is not a one-time event, but an ongoing process. They will often offer to send an e-mail to attendees with some value-added links to additional information. Your members should be able to benefit from the presentation long after it is over, and your association should continue to gain exposure as well. Look for anecdotes from your members about how they were touched or motivated by the session. How do they plan to implement what they have learned? Select the best photos and combine them with after-the-event news releases for ongoing exposure.

How to be a Public Speaking Star with The Use Of Computers

No, you will not be giving a speech using computers. A computer cannot speak for you on stage. No, that is not what this topic is about. I am saying computers can help you get in touch, while helping you search for information. You can use computers to help you write your speech, as well as to help you research effectively, edit your work, check spelling and grammar and more. Computers can help you avoid wasting time; avoid never ending revising of your speech.

A well-written speech should be typed on a computer. This looks more professional than handwriting. Furthermore, speeches often require research, support, correspondence and so forth. If you have a computer you can e-mail important messages much faster than taking the message to the post office. Furthermore, you can use the powerful Search Engine to find out any information you are searching for on the speech topic.

How much better can it get. The Internet has a variety of newsletters, articles, headlines, magazines, newspaper and more that can put you in connection faster with important facts needed to finish your speech. Imagine spending hours at the local library compared to spending a few minutes online. After all, it’s all about saving time and working sufficiently.

The Internet also has libraries all over the world with available information that will help you with the research process. Imagine delivering a ground-breaking speech to the public that is saturated with facts you can verify. The libraries often have helpful information and some libraries will literally find the information for you if it is not available in their library. As you can see you are not only saving time you are finding more information than you can deal with while writing your speech online.

While writing your speech you can also use spell checkers, grammar checkers and other tools to edit your speech. Furthermore, you are going to love this, you can actually use the Thesaurus to discover new words that might enhance your speech. The computers also give you the ability to research languages, i.e. if you want to point out something in Spanish in your speech, you will have the tools to do so even if you can’t speak Spanish.

Not only this, the time you spend writing your speech off the computer will stress you out. If you write, research and prepare your speech on a computer it will save you time, energy and money.

One important issue you want to keep in mind while writing a ground-breaking speech on a computer is that the Worldwide Web of Chaos has a bunch of suckers that will drag you into their arena. Stay out! Set your goal and plan ahead of the game and include in plan avoiding getting into computer based nonsense that will hinder you while writing your speech.

One thing you want to avoid also while writing your speech is stopping and revising the sentences as you write them. This will only hinder your progress. Instead, write the darn report and read it after you finish. If it makes sense and sounds good, use it, if it sounds disturbing…then you can edit the sentences.

As a writer one of the best tools I have is the ability to finish my articles, read them aloud, which helps me to spot out areas that needed brushing or polishing. In the world of editing you could nick and pick through every word and sometimes never find sense in the words, however, a good edit will read the words and define them carefully before considering abolishing the sentences. Thus, they look at structure, characters, grammar, spelling and more to decide whether it fits.

Conclusion

Overall the point is by using a computer; you can save time which in turn will reduce stress for you.