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Top 7 Ways to Succeed in the Business of Speaking

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Top 7 Ways to Succeed in the Business of Speaking

How attractive are you as a speaker? Not, your looks, but your consistent ability to provide a quality presentation, attract clients, and be irresistibly attractive to meeting planners and speaker bureaus? Below are some useful tips that I learned while owning a national, professional speakers bureau for 13 years.

1. Presentation – do you have something interesting, inspiring, and useful to share with audiences? Be mindful of your voice (keep it deep and low pitched), your personality and attitude (positive), your tone (soft, loud. Encouraging as needed), your style, your vocabulary.

2. Connection – how quickly do you get to the core of your audience’s problems and challenges? Skip what is between their ears and go straight to their hearts.

3. Passion – do you love what you do? Develop a niche or specialty that you truly enjoy … and are good at.

4. Network – enhance your speaking career by networking with 50 or more other speakers. They become your referral sources. Join the National Speakers Association – a 4,000 member organization that holds conferences and has local chapters to help you with your marketing skills and networking. Call 480-968-2552 (Arizona)

5. Products – write a book, booklet(s), create audio tapes, video tapes, CD/ROM. Having products will catapult your speaking career and make you more valuable to your clients. This “passive” income is like having frosting on the cake.

6. Value added – become known as a value added speaker. Provide handouts, attend the cocktail reception before your program, stay after your speech, offer follow-up teleclasses, offer your consulting services, be a facilitator.

7. Hire a Coach – The Olympic Games remind us that a world-class athlete is surrounded by a number of people whose function is to keep him/her on track. No serious athlete or professional speaker would expect to progress very far without a COACH.

Speak and Touch the Heart

Presentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points.

Hours later the seminar is over. Seminars are informative but can be deadly.

Just give me the handout and I’ll read it at home!

It takes a dynamic presenter to step out from behind the lectern and shake up and motivate their audience.

Facts touch or mind, but it is the power that comes from stories that touch hearts.

Everybody loves a story. Stories give us insight life and human nature. They can make us laugh and they can make us cry. Story telling will go beyond the bullet points and will make a memorable impression on the heart that can change a life.

As a speaker, how can you use stories to give your presentation the impact that you desire:

• Tell inspirational stories to persuade, motivate or entertain. Use stories to illustrate the point you want to make. Try to find stories that are relevant to the audience. For example, for software engineers, tell a story about the young engineer who started a company in his garage and how Microsoft changed the world.

• Tell a story from your own experience. Make a habit of keeping a story journal and record your day’s experiences. You will have a rich supply of unique experiences to draw from to illustrate your point.

• Use gestures and acting techniques to bring your story to life. Don’t just tell your audience about a difficult client; get up and show them. Actions have a greater impact on the point you are making.

• Use description and dialogue. Take your audience into the story by using description and dialogue. Help them visualize and feel that they are part of the experience.

• Practice your story until it’s natural. Use the pacing and rhythm to communicate your message to your audience. Listen to a tape recording of yourself. Check how you have varied the tone of your voice and your speed to create the biggest impact in your story.

Remember it’s not about you; it’s about your audience. You have a great story and an important message to convey. By concentrating on your audience, you will become more confident and relaxed. This will result in your audience feeling comfortable and more receptive to your message.

How to Promote Your Keynote Speaker

Here are some tips from the National Speakers Association (NSA) on how to promote your keynote speaker:

• Tantalizing Titles
  
  Get off to a strong start by assuring the session has a catchy title, advises Certified Speaking Professional (CSP) Chris Clarke-Epstein. "Start with a short, spiffy and clever title followed by a subtitle that explains the benefit of the session."
  
  
  Successful brochures contain titles that capture attention but also immediately answer the question, "so what?" The subtitle should contain phrases such as "how to," "10 tips," "master five steps," etc.
  
  
  Most importantly, make sure the session matches the description. "Hold speakers responsible for delivering what they promise," says Clarke-Epstein.




• Work Your Web Site and Create a Buzz with E-Mail
  
  Familiarity breeds attendance, and your association's Web site is a great tool to introduce your professional speaker to your potential audience. NSA member Jeff Blackman, JD, CSP, offers the following tips to help you make the most your association's technologies.
  
  
  Post a detailed description of the session and the professional speaker on your site. Photos of the speaker in action are a good addition. You can also ask your keynote speaker to provide you with audio or video excerpts from a previous presentation to promote the program before the event. Be sure to provide your members with a link from your site to the keynote speaker's Web site. "Members can learn more about the speaker or obtain additional content before and after the program."
  
  
  When your event is over, Blackman also suggests posting audio or video excerpts from the session to reinforce the program's key points and educate members who were unable to attend.
  
  
  If your association has an online book or tape store, feature your keynote speaker's materials prior to the presentation. If you have a chat room or bulletin board, consider slating some time for your members to chat with your presenter. A professional speaker will use this opportunity to get to know your member's concerns and questions and will customize his or her speech accordingly. Your members will appreciate the opportunity to learn and participate.
  
  
  E-mail is another easy and inexpensive way to promote your event and your keynote speaker. Use it to remind your members to register. Send them links to information and online registration forms. Generate a pre-program buzz by sending an e-mail questionnaire to your members. The responses should go to the keynote speaker, who can reveal the findings during the presentation. Add a personal touch by having the presenter send a "welcome" message to each of your attendees.




• Word of Mouth
  
  One of the best ways to promote your keynote speaker is to get other members talking about them, according to professional speaker and former Olympian Vincent Poscente. Find out where your keynote speaker is going to be presenting between the time when you hire them and when they will be presenting for your group. Invite members of your board of directors or event committee to see the presentation when your speaker is in their city.
  
  
  Consider having the keynote speaker address your chapters. Often, a professional speaker will negotiate fees when you book them for a number of presentations. Chapter newsletter editors often need additional material for their newsletters, so look into submitting an article on or from your presenter. Send them flyers to distribute at local meetings. Chapters are often the heart of an association, so don't overlook their potential to spread the word about your presenter.




• The Write Stuff
  
  Chances are your presenter has written many articles on the subject at hand. You can also ask the keynote speaker to craft a customized article for your group or have a member of your staff conduct an interview. Not only do these articles make a great addition to your association's publication; they might also be a good fit for the publications of other industry-related associations you are building relationships with. Provide links to the articles on your Web site as well. This builds the keynote speaker's credibility and offers value-added information for your members.
  
  
  If your keynote speaker is published, use the professional speaker's book to build excitement for the presentation. You can give attendees the book when they register. For added panache, have a book waiting to greet members in their hotel room along with a welcome letter from your president. "Books can even be personalized…depending on the size of the group," says Blackman.




• The Media: Get Ready
  
  Gather everything you need to promote your keynote speaker to the media. Request that the speaker provide you with photos. They can be black & white or color, either head shots or action shots. Have the photo scanned and saved as a TIFF file. For Web publishing, 72 dots per inch will be fine. For print, save the image at 300 DPI.
  The keynote speaker should also provide you with a short biography and a brief write-up on the program including key points, what the attendees will learn and why the he or she is qualified to speak on the topic.
  
  
  Prior to the event, send a short news release to the calendar editors at local daily newspapers and industry-related publications. Invite key editors to attend the event and make sure they get a copy of the program and other promotional materials. Contact local print and broadcast media to arrange interviews for your speaker and your key association leaders.




• The Media: Get Set
  
  Find out when your keynote speaker is going to arrive and when they are available for interviews. Keep a close eye on the news the week of your event. Is there a way to tie your speaker's expertise into a current news peg? For instance, if your keynote speaker's area of expertise is technology, perhaps they can talk about the latest hacking scandal. If you want local media to cover the speech, you must determine the news angle and pitch it hard. Think about what events would generate good photos or visuals for television cameras. Make follow-up calls to make sure the journalists have the information you sent them. Find out if the speaker has a publicist or PR firm and if so, partner with them on generating publicity. You want to get exposure for your association as well as the event, so give your speaker some short key messages to prepare them to discuss your group.




• The Media: Go!
  
  On the day of the event, messenger packages to key media. Write a media alert telling them who, what, when, where and, most importantly, why their audience needs to know about your event and your keynote speaker. Add some goodies such as the keynote speaker's book, a video, a program and your association's press kit and stuff it all in an attractive portfolio, preferably one with your association's logo.
  
  
  Finally, be prepared for the media when they arrive on site. Have one of your staff or a trusted volunteer free to squire them around. Introduce them to the subjects they need for interviews. Have a good place in mind to conduct the interviews and take photos--try to get your association's name or logo in the background.




• The Party's Over
  
  Professional speakers know that a program is not a one-time event, but an ongoing process. They will often offer to send an e-mail to attendees with some value-added links to additional information. Your members should be able to benefit from the presentation long after it is over, and your association should continue to gain exposure as well. Look for anecdotes from your members about how they were touched or motivated by the session. How do they plan to implement what they have learned? Select the best photos and combine them with after-the-event news releases for ongoing exposure.

How to be a Public Speaking Star with The Use Of Computers

No, you will not be giving a speech using computers. A computer cannot speak for you on stage. No, that is not what this topic is about. I am saying computers can help you get in touch, while helping you search for information. You can use computers to help you write your speech, as well as to help you research effectively, edit your work, check spelling and grammar and more. Computers can help you avoid wasting time; avoid never ending revising of your speech.

A well-written speech should be typed on a computer. This looks more professional than handwriting. Furthermore, speeches often require research, support, correspondence and so forth. If you have a computer you can e-mail important messages much faster than taking the message to the post office. Furthermore, you can use the powerful Search Engine to find out any information you are searching for on the speech topic.

How much better can it get. The Internet has a variety of newsletters, articles, headlines, magazines, newspaper and more that can put you in connection faster with important facts needed to finish your speech. Imagine spending hours at the local library compared to spending a few minutes online. After all, it’s all about saving time and working sufficiently.

The Internet also has libraries all over the world with available information that will help you with the research process. Imagine delivering a ground-breaking speech to the public that is saturated with facts you can verify. The libraries often have helpful information and some libraries will literally find the information for you if it is not available in their library. As you can see you are not only saving time you are finding more information than you can deal with while writing your speech online.

While writing your speech you can also use spell checkers, grammar checkers and other tools to edit your speech. Furthermore, you are going to love this, you can actually use the Thesaurus to discover new words that might enhance your speech. The computers also give you the ability to research languages, i.e. if you want to point out something in Spanish in your speech, you will have the tools to do so even if you can’t speak Spanish.

Not only this, the time you spend writing your speech off the computer will stress you out. If you write, research and prepare your speech on a computer it will save you time, energy and money.

One important issue you want to keep in mind while writing a ground-breaking speech on a computer is that the Worldwide Web of Chaos has a bunch of suckers that will drag you into their arena. Stay out! Set your goal and plan ahead of the game and include in plan avoiding getting into computer based nonsense that will hinder you while writing your speech.

One thing you want to avoid also while writing your speech is stopping and revising the sentences as you write them. This will only hinder your progress. Instead, write the darn report and read it after you finish. If it makes sense and sounds good, use it, if it sounds disturbing…then you can edit the sentences.

As a writer one of the best tools I have is the ability to finish my articles, read them aloud, which helps me to spot out areas that needed brushing or polishing. In the world of editing you could nick and pick through every word and sometimes never find sense in the words, however, a good edit will read the words and define them carefully before considering abolishing the sentences. Thus, they look at structure, characters, grammar, spelling and more to decide whether it fits.

Conclusion

Overall the point is by using a computer; you can save time which in turn will reduce stress for you.

A world of presentations without PowerPoint

Most of the presentations made nowadays are made with the help of PowerPoint. There are also class teachers and lecturers who use PowerPoint to make the teaching and learning process more interesting. However, it is the professional who makes presentations without the use of PowerPoint, while following some of their age-old beliefs for presentations.

Presentations without PowerPoint prove to be quite boring. This is because the presentation will be monotonous, with no music background or visual aids to help in the presentation. PowerPoint presentations usually provide a change for the audience in the presentation, and also give the crowd some visual explanations to the points that are being told in the presentation. So without PowerPoint in the presentation, it is very important that the presenter use some creativity in the presentation. This is because it is only this creativity that will keep the audience interested and motivated in the presentation!

The most important thing that has to be remembered to give a successful presentation without PowerPoint is to exactly know what you are talking about. If you are well versed with the matter you intend to present, you can very well present it without the help of PowerPoint. However, make sure to make your presentation only after learning about the temperament and nature of your audience. Remember that it is of no use talking to the audience as a group of employees. Instead, make it a point to tailor your presentation to meet the intellectual of the audience you are facing.

When beginning the presentation, you have to present it while keeping the end of the presentation in mind. You have to know what the purpose of your presentation is, as without PowerPoint you might lose the interest of the audience! Make sure you see, hear and feel what exactly it is that you want people to respond to in whatever it is that you say. Make a strong start to your presentation. Without PowerPoint, it is very much important that the first words and your appearance set the right tone for the audience to listen to you throughout the presentation. One of the best ways of making a connection with the audience without the help of PowerPoint is to tell a story, or an anecdote that has universal appeal.

One of the main things that has to be done when giving a presentation is to practice on the speech as much as possible. This is the only way of looking polished while speaking. It is indeed a false notion that using PowerPoint slides in a presentation will make a person a dynamic speaker. The process of becoming a dynamic speaker lies in the hand of the speaker. Only practice can make one a successful speaker, and this is one skill that cannot be delegated to anyone else. One of the best techniques to implement for practice is called bits. Here one practices a short piece of material over and over again till perfect. It is not that you practice it for word for word, one just has to talk one’s way through the presentation! In this way, one can easily continue a presentation, even if there is a distraction while onstage.

If PowerPoint is not used in a presentation, it is important that props be used instead. This is because a prop is basically worth a thousand words. With props, people tend to anchor thoughts in their minds to these props. It is no difference if the prop is large, small, funny or serious, as long as it relates to the point that you are trying to make and that the audience sees it! Another way of making sure that the audience loves you despite the fact that you don’t use PowerPoint in your presentation is to bring solutions to the problems they have. With your research of the audience, you would already have an idea to what their problems are; it is only up to you to bring new ideas to them to try.

Remember that when you are not using PowerPoint, you are the visual aid of the presentation. People will then gain more interest in whatever it is that you say, instead of visuals or fancy slides or overheads. So basically, without PowerPoint, it is important that the speaker be more self-confident and well versed in his speech. Without this, it may be quite impossible to imagine giving a presentation without PowerPoint!

Why It’s Worth Fighting Your Dragons And Start Public Speaking!

Everyone hears about being nervous when speaking, and when you overcome it, you 

become confident and very successful.

What you don't hear from successful speakers is about the journey itself.

For example, when I started in the field of speaking, I was a corporate employee.

As a project engineer, I had to develop concepts and designs to solve problems within the plant.

I was good at this and yet my career progress was slow because I simply couldn't speak well,

 and I needed to present my proposals to obtain funding.

I would become nervous, tongue tied and confused.

So when I started my public speaking career I was so scared and terrified, that even the

 thought of being in front of a group of people, made me feel physically sick, and would

 make my heart race so much, I thought I was having a heart attack.

Clearly, I didn't want to go through my life like that so I did some training and got ready 

for my Maiden speech.

With this speech I was competing for a prestigious Silver Cup and I was excited because 

I thought I was going to win it.

I walked out onto the stage in front of 200 people and arrived at the podium.

Suddenly my legs started to shake so much I thought I was going to fall down.

So I grabbed the lectern, which also began to shake, and then, at that moment, the butterflies

 in my stomach turned into dive-bombers and I started to feel sick.

While shaking  the lectern so much, I watched with horror, as my notes slid onto the floor.

In total confusion now, I decide to start my speech  without picking up the notes.

My voice quavered as I stated my name, and then my mind went completely blank.

After what seemed an eternity, I  grabbed my notes from the floor and fled the stage.

All I achieved that day was to let people know who I was and that I was one pathetic speaker.

Needless to say , I didn't get the prize or even a polite or sympathetic applause from the audience.

It was such a horrifying experience that I had to make a decision to quit or do something about it.

(I was unable to get into the witness protection program to lose my identity!)

Well I studied, practised and used everything that I write about in my book and then some 

12 months later, I had to give a speech on behalf of my company.

Now this was a seriously major important speech for the company and me.

If I didn't do a brilliant job, my career would finish, the company would suffer and I reckon

 I would have been out of a job.

That would mean, a massive change in lifestyle for my family, changing schools, changing 

houses and even putting my food supply at risk..

So as I walked to the Podium this time I could feel this  huge pressure bearing down on me.

And do you know?

I was confident, created humour and had them laughing, created pathos so they could feel 

sad, lifted them with excitement, spoke a very clear message, had them in the palm of my hand 

and when I finished ,they stood up to applaud.

Pretty good eh?

Oh yes, I got promoted and realised that day, that being a great public speaker helps you make

more money, no matter what your job is.

So what made the difference?

What transformed me from bumbling idiot to charismatic speaker?

And could anybody do the same?

Clearly, the answer is yes, if they went through all the stuff they I had.

Why am I qualified to say this?

Because it is based upon my learnings, my studies, my experiments, good and bad, and 

most importantly, on my real life, in the fire, under the hammer, experience.

And then I even wrote my own book on how to overcome the Fear of Public Speaking!

As Chairman of the Public Speaking Group at the Australian Institute of Management I have

 coached and helped many people who at the beginning of the year , could not even say their

 name, and by the end of the year, had become  articulate and confident speakers.

So overcoming the fear and building the skills, step by step, not only transforms your 

presentation skills, it builds your confidence in all parts of your life.

And isn't that a good enough reason to start!

The Power Of Words

Words hurt, heal, motivate, and aggravate. They are powerful. They control emotions and can even control a person physically.

 

A word is worth a thousand pictures.

"Come here." Two words that move a person from there to here.

"Write this down." Three words that cause people to put words on a page.

"Remember a time when you felt angry." Seven words that can create an overload of emotions.

 

Your words are power. Think of the number of people you have made smile by saying, "I really appreciate you." Or the number of people you have hurt by saying, "What's wrong with you? Can't you do anything right?"

 

Words possess just as much power when spoken to a crowd of a thousand as in a one on one conversation. It's one thing to get one person excited, but impassion an entire group, and you have irresistible intensity on your side.

 

Use your words more effectively…

1. Understand their influence. Do not use or choose your terms lightly. A wrong word can turn an audience from friends to fiends. The better you know your group the better you can tailor your terms for their benefit.

 

You get to choose the outcome. Want the group to be charged, mad, excited, encouraged, content, or happy? You can produce any of those by using the right words in the right way.

 

2. Don't be afraid to be edgy. Too many speakers are soft. You can be tough without being obnoxious, or insulting a group's intelligence. You can humorous and still make a hard-hitting point.

 

I got in at 1 a.m. last night after spending two days speaking to 1,500 people. Get this – all the reviews came back at the top level, and I was tough on the folks. Several came up and said, "You're not afraid to tell it like it is!" The words I chose challenged the group without breaking them.

 

What about your words? Do you toss them out lightly, or with precision power? Your words can change lives and influence millions. Choose and use them well.

How To Improve Communication Skills And Your Personal Style

Here are six tips for improving your communication style:

1. Knowing how to improve communication skills will come easier once you become aware of your own communication style.

Each person has a unique way of communicating. Listen to your own speech. What sorts of words do you use? Which sort of body language and what tone of voice are you using?

Now, think of someone who, in your opinion, is a good communicator. Compare your style to theirs. You've just taken an important first step in how to improve communication skills.

2. Now that you are aware of your own style, study the style of those around you. How do the most important people in your life converse? How do they say things? Look for approaches you can model and make your own.

3. Adjust to the other styles of communication. Don't think it is too late to change your way of conversing because it's been years. You had to learn to communicate in the first place and you can unlearn certain behaviors or change them. Sometimes we get stuck in a communication rut.

A father once was having a hard time with his teenaged daughter. She was growing and he thought she didn't tell him what was going on in her life. They were in a heated discussion when he asked, "Why didn't you tell me?"

Her answer was that she had, but he was too busy lecturing her to hear her. He learned that adjusting his style to his daughter would involve listening first before jumping right into solving the problem.

4. To build rapport, during a conversation try and match the other person's movements, posture and verbal style. Don't do everything they do, but mirror one or two things. For example, if the person gives mostly short answers to questions, you follow suit.

Or, maybe they talk at a slower pace than you usually do-slow your speaking speed to match theirs. This may sound simplistic but it is a very potent way to make someone feel very relaxed and comfortable in your presence.

5. The way you communicate at home may not be the same as in a different environment. Make sure you change your style to suit the different setting. Some comments you might want to tell your best friend, in private.

Other things can be shared in a group setting. Learn how to improve communication skills by altering your style for the appropriate setting. Many of us know someone who offers far too much information in a group setting.

6. Don't criticize others for communicating differently. If we all communicated in the same way, we'd soon be bored with each other.

Getting a good grasp of your communication style and finding ways to accommodate other peoples' styles, is a good way to improve your communication skills.

9 Tips To Keep Your Audience In Attention

In almost all gatherings (conventions, alumni homecomings, commencement exercises, fund raising or awarding ceremonies), guest speakers are usually invited to highlight the occasion.

 

To make the gathering memorable, guest speakers are selected for a certain reason, some according to their popularity and accomplishments.

As much as possible, the speaker's profession or line of achievement must be in some way related to the occasion.

 

Let's say the occasion is a convention of home developers. The likely guest speaker to grace it could be a famous housing czar well known and respected by the city and state.

 

To impart a lasting impression to the audience, a speaker must find ways to keep the attention glued to his speech.

If it so happens that you are the invited guest speaker of a gathering, the suggestions below may help to keep your audience listening instead of walking around or doing something else.

 

1. Speak in a clear, crisp, comprehensible voice with an enthusiastic tone. Avoid mumbling. Try not to eat the words as if there's a gum in your mouth.

 

2. Your speech should be in consonance with the aim of the gathering, touching on issues relevant to its objective and applicable to current needs for the benefit of the majority.

 

3. More speakers prepare a list of the issues they want to touch on instead of a speech prepared and read (or memorized) word for word. A spontaneous speech aligned on the ideas prepared or written on the list is projected more naturally.

 

4. Inject humor into your speech to keep the audience attentive and waiting for more. Studies reveal that, when humor is involved, audiences find the speaker interesting to listen to. But be aware not to go beyond the line of humor because this may unintentionally embarrass others or be misunderstood by them. This might raise comments that criticize your speech. Try your best to avoid criticism.

 

5. When you raise an issue, one of the best ways to project it is by citing instances or examples. Correlate the example and the issue clearly.

 

6. Suppose the gathering was organized to save an industry or boost the morale of those that will be directly and indirectly affected by it. Try your best to deliver an inspiring speech. A speech filled with positive thoughts, like projecting a bright tomorrow, can turn a depressive mood into an enthusiastic one. If you are well versed on the industry with a solution to offer to suppress its downtrend, then say it.

 

7. Audience participation may seem to turn your speech into a discussion, but it is one way to confirm effectiveness of what you are saying or offering.

 

8. Image how the industry will look like 5 or 10 years from now on a positive flight. Be specific and realistic in your projection. If hard work is called for, say so.

 

9. Leave a lasting, meaningful message as you wrap up your speech.

A speech that leaves the audience thinking long after the speech has been made will also leave the audience remembering the speaker for a long time.

History of Public Speaking

There never has been in the history of the world a time when the spoken word has been equaled in value and importance by any other means of communication. If one traces the development of mankind from what he considers its earliest stage he will find that the wandering family of savages depended entirely upon what its members said to one another. A little later when a group of families made a clan or tribe the individuals still heard the commands of the leader, or in tribal council voiced their own opinions. The beginnings of poetry show us the bard who recited to his audiences. Drama, in all primitive societies a valuable spreader of knowledge, entertainment, and religion, is entirely oral. In so late and well organized communities as the city republics of Greece all matters were discussed in open assemblies of the rather small populations.

Every great epoch of the world's progress shows the supreme importance of speech upon human action individual and collective. In the Roman Forum were made speeches that affected the entire ancient world. Renaissance Italy, imperial Spain, unwieldy Russia, freedom loving England, revolutionary France, all experienced periods when the power of certain men to speak stirred other men into tempestuous action.

The history of the United States might almost be written as the continuous record of the influence of great speakers upon others. The colonists were led to concerted action by persuasive speeches. The Colonial Congresses and Constitutional Convention were dominated by powerful orators. The history of the slavery problem is mainly the story of famous speeches and debates. Most of the active representative Americans have been leaders because of their ability to impress their fellows by their power of expressing sentiments and enthusiasms which all would voice if they could. Presidents have been nominated and candidates elected because of this equipment.

During the Great War the millions of the world were as much concerned with what some of their leaders were saying as with what their other leaders were doing.

There is no aspect of modern life in which the spoken work is not supreme in importance. Representatives of the nations of the world deciding upon a peace treaty and deliberating upon a League of Nations sway and are swayed by speech. National assemblies from the strangely named new ones of infant nations to the century old organizations speak, and listen to speeches. In state legislatures, municipal councils, law courts, religious organizations, theaters, lodges, societies, boards of directors, stockholders' meetings, business discussions, classrooms, dinner parties, social functions, friendly calls in every human relationship where two people meet there is communication by means of speech.

Better Public Speaking

Think of the last really memorable talk or presentation that you attended. Now, was that easy to do, or did you really have to rack your brains to remember one? Sadly, too many presentations are easy to forget. And that's a big problem because the only reason the presenter gave the talk was to communicate something to you.

However, there are four basic things that you can do to ensure that your verbal messages are understood - and remembered - time and time again.

Although somewhat obvious and deceptively simple, these are:

Understand the purpose of the presentation
Keep the message clear and concise
Be prepared
Be vivid when delivering the message

Understand what you want to achieve:

Before you start working on your talk or presentation, it's essential that you really understand what you want to say, who you want to tell and why they might want to listen. To do this, ask yourself: Who? What? How? When? Where? Why?

Who are you speaking to? What are their interests, beliefs and values? What do they share in common with others; how are they unique?

What message do you wish to convey? One way of answering this question is to ask yourself about the ‘success criteria’. How do you know if and when you have successfully communicated what you have in mind?

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My name is Affandi.

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